While adults have long been expected to maintain certain grooming standards, particularly as social media and the selfie culture continues to reign, the emerging “baby beauty” trend (targeting parents of those aged four years and under) is a recent phenomenon in the industry, according to consumer insight firm Canadean. Parents in South and Central America are the most likely to be concerned about their babies’ appearance, with 9 in 10 parents in the area stating that their child’s looks are ...